Why Your Startup Needs to Obsess Over Culture

Alex Turnbull, CEO/founder of Groove, gets It:

But we also have unique opportunities that our larger cousins don’t have: we’re agile, company-wide changes don’t take nearly as long to test and implement, we’re working from the ground floor, which puts us in a position to build the entire foundation of a great culture from scratch, setting ourselves up for success as we scale. It’s a lot harder to build a culture at a big company where employees are more set in their ways.

I couldn’t have put it any better myself. This is why I started this blog and developing some tools to help startups establish and build great companies with great cultures.